Sometime last week, Lindy Dreyer of SocialFish  wrote a very interesting post about what should be in your association social media plan.  I agree with everything Lindy wrote in her post.  However,  I felt that one item was missing from her social media plan.  I believe that before jumping on the social media bandwagon, an organization should first determine that there would be some benefit in doing so.  I inquired about this missing item to Lindy via comment.  My inquiry inspired a subsequent post from her.

First, I am flattered that my comment would inspired Lindy to follow up blog post.   I’m blushing… can you tell?   In her follow up post, Lindy makes the argument that every organization should invest in social media.  She argues that they may not necessarily want to break the bank on social media outreach but every organization should at least invest some time into social media.

While I’m flattered about inspiring a blog post, I remain skeptical that every organization should invest in social media.  I contend that while an organization may not foresee all the benefits of jumping on the social media bandwagon, the organization should at least insure that there is something tangible to be gained by investing their time into social media.  For example, National Association of County and City Health Officials (NACCHO) is an organization focused on serving local health officials. At this point their membership consists of the vast majority, if not all, of the local health officials around the country.  Their funding comes from the CDC and their programs are geared towards their current membership. To continue to be successful, an organization like NACCHO has to continue serving its members  by answering to identified needs/wishes.  If their membership has not identified social media as need or has not identified problems that could be solved using social media, it would be a waste of time and resources for the organization to invest in social media.

On the other hand, an organization like Be The Change, Inc.  whose core mission is “building a broad-based, web-fueled, citizens’ movement that will campaign for better public policies, promote active citizenship and citizen democracy” has no choice but to jump on social media band wagon.  To be successful on the web, the BTC has to follow current trends and eventually become one of the leaders when it comes to social media outreach.

To re-iterate my point, Lindy is right that your organization should have a social media plan and if you don’t have one, hire her to help you come up with one (Lindy, I want 10% referral fee…joking).  However before you that, your organization should first establish that it fits within its mission and it stands to gain something by jump on the bandwagon.  Once you jump on, it’s really hard to get off.

Last weekend,  I had the distinct honor of participating the "Money in Politics" Grant Summit hosted by Mobilize.org in partnership with the Sunlight Foundation, and Common Cause.  According to their website, Mobilize.org:

Mobilize.org is an all-partisan network dedicated to educating, empowering, and energizing young people to increase our civic engagement and political participation. We work to show young people how public policy impacts our lives, and more importantly – how we can impact public policy.

The orgnization put its name on the map by taking over the 2100 Fund, an organization that raised funds for organzations promoting youth activism, and writing the  Democracy 2.0 Declaration (watch it). 

Admitidly, prior to the summit, I had heard of Mobilize.org but I was not very familiar w/ its work.  I had planned to submit a proposal for the summit but missed the deadline because of the Silverman campaign and the presidential forum.  As luck would have it,  at the forum, I got the priviledge and opportunity to meet mobilize’s CEO, Maya Enista, and work with her in a breakout session. During that time, I told her about my interest in the forum and she invited me to attend.  

A crucial piece of the summit was the ability for those attending to present ideas and plans that solve the issue of money in politics. From the mobilize.org website:

Competitors in the Democracy 2.0 Entrepreneur Grant Summit must advance a new solution or approach to the money in politics problem - that will change the pattern in the field of civic engagement. Winners will each receive a grant, between $3,000 and $5,000 and will receive the support of Mobilize.org and its partner network to champion their proposal, creating systemic and sustainable change in the way elections are administered.Competitors in the Democracy 2.0 Entrepreneur Grant Summit must advance a new solution or approach to the money in politics problem - that will change the pattern in the field of civic engagement. Winners will each receive a grant, between $3,000 and $5,000 and will receive the support of Mobilize.org and its partner network to champion their proposal, creating systemic and sustainable change in the way elections are administered.

On the first day, keynote speaker, former Representative John Buchanan, gave an inspiring address encouraging and challenging my generation, the Millenials, to become the greatest American generation. He pointed out that money has become an element in our democracy. Technology, along with other tools, makes it easier to promote transparency and hold elected officials more accountable.

The morning on the second day, Nancy Watzman, of the Sunlight Foundation, and Political Party Time, a blog dedicacated to tracking parties thrown at both party conventions as well as fundraising activities of lawmakers, spoke about her exprience trying to bring transparancy to government since the 1990s and all the Sunlight Foundation’s projects and resources.  Nancy’s address was followed by a panel that included Josh Zaharoff of Common Cause and Matt Stempeck of Americans for Campaign Reform. In the afternoon, Sam Rasoul, candidate for U.S. Congress in VA-6,  stopped by to talk to us about his campaigns, his goals, the change would try to enact in congress and what he has been able to accomplish so far in VA.   Between the two speakers, competitors had a chance to meet with panels of experts who gave them feedback about their proposals.

On the last day, David Mark, Senior Editor at Politico and author of Going Dirty, shared his thoughts about the current Presidential campaign as well as some notes about his book. Competitors also got a chance to present their proposals in front of the entire conference. Four winners were later announced. The first prize went to Sam Oliker-Friedland of GoVoteAbsentee.org.  I whole heartily agree with the decision, as his proposal was the most developed and most likely to be sustained over the course of time. Basically, his website takes any voter of any district in the US throught the process of getting an absentee ballot. Check it out (Facebook Page) if you get a chance, and please spread the word.

The summit was a great fun and learning experience. It was a eye-opener in the fact that it made me realize how many Millenials are invovled in the political process and are seeking to improve the process and make it more accessible to everyone. I feel as though we sometimes get a bad rap for being overconnected and lazy and the summit gives us as a gneration the chacne to fight that stereotype and put our best effort into improving our democracy.

Tags: Democracy 2.0, Mobilize.org, Money in Politics Grant Summit, Sunlight Foundation, Common Cause, Just6dollars.org

***** UPDATE 9/22/2008 *****

Amy, from Idealist, pointed out that I missed a few posts.

• ServiceNation the Finale
• Kennedy - Hatch Serve America Act

I prepared this for work today.  I figured it would be a good idea to share.  It will be will be cross-posted at www.changewireblog.org.   It was privilege to meet and work with these folks.    Let me know if I missed any.  It certainly was not my intentions.

Follow tonight’s ServiceNation Forum online and on twitter.

On television we expect the Forum to be broadcast live, starting at 8 pm EDT, on CNN, Fox News Channel, MSNBC, C-Span, and selected PBS stations around the country (check your local PBS listings).

In addition, MTV will also stream the Forum live. To watch the MTV stream go to http://www.bethechangeinc.org/servicenation/live. Below the MTV stream, you can subscribe to the ServiceNation Kyte player for organic content captured by our mobile producers on the floor! They will be recording behind-the-scenes, exclusive footage throughout the two-day summit. You can also watch the stream on MTV’s website at http://think.mtv.com/groups/servicenation.

Enjoy the broadcast, and stay tuned for further details on how you can watch Day 2 of the Summit. We will be sending another e-mail, and details will be posted on www.servicenation.org. You can review the full program here: http://www.bethechangeinc.org/servicenation/summit/schedule.

ServiceNation is also the talk of the town on twitter.

More at http://twemes.com/sn08

I saw this while reading a TechCrunch Article this morning, so I thought I’d share for with the rest of people not reading techcrunch. Also check out the Fundrace on Huffington Post.  Every time politics meets technology to make the process more transparent and easy for the people, I get giddy inside.

Wei and I’ve been friend going to back to my years in undergrad.  He was a big influence on me getting involved in web dev.  We started by writing our blogs in ASP and Access DB (remember when that was cool?).  Over the years, Wei and I have come up a multitude of ideas for websites and the services we would offer.  Some of the ideas  include sitter (pets and kids) search site (http://www.sittercity.com/)  and teacher document share (http://teachers.yahoo.com).  As we grew older, we spent nights coming up with these ideas and the proceeded to develop a multitude of excuses (lack of staff,funding, hardware expense, etc…) why we could not get them up and running.  Eventually, someone implemented our ideas close enough to what we had in mind and we would abandon our idea.

Recently, Wei had idea for  another website.  Instead of just talking about like we used to, he researched the idea more and when he decided it was feasible to implement it, he quit his job and started working on it.  That’s how easyautosales.com came to be.  The site is a place where people can sell cars as well as buy new or used cars.  Based on his research, Wei decided his latest idea was good enough to compete with the likes of cars.com, carmax.com, vehix.com and even craigslist.  It’s hard to know whether or not Wei and his team are going to be successful but since their launch 2.5 months ago they managed to  have a million cars listed, have over 100,000 pages indexed in Google, achieve over 100,000 visits to the page and as he put it “spend a crap load of money with Amazon Web Services”.  If you’re bored enough, you can follow the trials and tribulations of Wei and his team over at http://comefortheride.com/.  Of course if you’re in the market for a car, you should include http://www.easyautosales.com as one the websites that you visit.

Congrats Wei, Way to go all out.

Over the last year and half, I’ve looked for various YouTube videos on Obama.  Of course some where in complete utter distaste and should prolly be take down, but the vast majority were inspirational and depict the American genius and  creativity.  Below are my favorite YouTube videos about Obama with a few honorable mentions.

Barack Obama/Bobby Kennedy - Hope

Work to Do Remix

Yes We Can - Barack Obama Music Video

Barack Obama: Reflections of Bobby Kennedy

Barack Obama: We Shall Overcome

The Obama Dream

The “Obama Movement”

BARACK OBAMA YES WE CAN RAP SONG

Honorable Mention

Baby Got Barack

Sing for Obama Grassroots Music Video

Barack Obama: Poetic Politics

For Obama: “Si Se Puede Cambiar” by Andres Useche

What are your favorites?

As I announced a few months back I’m now at Be the Change, Inc where I head the efforts in all things Technology (mostly web) with the support of very capable vendors and staff. As part of my role, I help identify technology and develop strategy that will help the organization spread its message and  lead to people become invested and take action in our first campaign.  To fulfill this part of my job, I’ve started attending various conferences and Panels around the City. One of the Roundtable that I attend pretty regularly is the Internet Advocacy Roundtable hosted by Center for American Progress Action Fund and lead by  Alan Rosenblatt.   The Last round table I attend was titled “The future of E-mail Congress  - New Solutions Offered and Old Myths Busted“( word doc of the preso) and there speaker was Daniel Bennett who is Co-author of “The Net Effect: How Cyber advocacy is Changing the Political Landscape” and was a columnist for The Cloakroom. 

The gist  of Mr. Benett’s presentation is that he has developed a technique that will more accurately group emails that each representative receives from various advocacy group so that s/he will not waste staff time reading all the emails and will have a better tally of where constituents stands on any particular issue by looking at the total number of emailed received.  According to him but unverified by anyone in the room, the system works with 95-99% accuracy and is easy to install and works with current e-mail systems on the Hill.  He claims to have tested in some offices with great result and received positive feedback.  In plain English, the system group letters according to a token or URL included each email.  So any given e-mailing campaign would have the same token. For the techie crowd, see some documentation at http://advocatehope.org/tech-tidbits. Mr. Bennett then called on all the orgs present at the lecture to lobby the vendors to start implementing this new system. He claims that there is no financial benefit to him and I don’t have any reason not to believe him. Lastly, Mr. Bennett claims staffer don’t read the letters already so his solution would a least make sure they have a accurate count before the vote.

I have two thoughts about this improvement by Mr. Benett.  As someone whose organization is trying to lobby congress to get legislation passed, this is fabulous. It’s a great tool and we can use to hopefully sway a representative’s mind and maybe get to move away from voting along party lines when we can get people from his district to e-mail him or her.  As person that has friends that work on the Hill, I know this will make their live easier and they will be a little more efficient while at the office and maybe get a few more things done.

As a private citizen, this “improvement” is outrageous.  Call me be crazy but I’d like to think that my representative or his staff would read the vast majority of e-mails and letters that come to them.  It’s their job! They  were elected to serve the people of their district and that includes reading constituent’s mail how ever outrageous they are.  The Reps and their staff are supposed to do what is good for the constituents and the for the country as a whole.  Just because 4999 people emailed about one side of the issue and 50001 email about the other side, doesn’t mean the rep should cast a vote in favor of  the highest bidder. While I appreciate Mr. Benett’s persistence and hard work (he’s been working on this solo for 5 years), I think his solution is the wrong way to go.   His solution is fixing the wrong problem.  I would even go as far as to say it’s making Congress worse.  We, as citizen and their employers, should not accept the fact Reps don’t read our mail or letters. We should def not make it easier for them not to read our letters.    While Mr. Benett’s claim about staffers not reading mail may be true, I refuse to give in his cynicism and make easier for them not to so.  And I sincerely hope others won’t either.

Was that too harsh?…….Naaaaaaaaaah.

On a historical day in the history of this nation, much of the talk in the tech blog world was about how Robert Scoble, a prominent tech blogger, lost access to Facebook while testing a beta version of Plaxo pulse, which is a script that will allow you harvest contact information of all your friends to store them elsewhere.  Too see how many other  bloggers beside Scoble that covered the story, just Google “Robert Scoble and Facebook.”  I was really disappointed to find the day of the Iowa primary this was much of the talk in the tech blog world.  The result of this presidential election will affect the future of the Internet will greatly affect the future on the Internet and how technology as a whole will be viewed/used in this country and by the government.  Aside from TechCrunch, none of these other tech bloggers have interviewed any of the dozen of presidential hopefuls on either side of the isle.  If these candidates can pander that to every other constituency in the country to get their vote, why isn’t the geek community, with the exception of the Google, Microsoft and Yahoo of the worlds, also demand the attention of the future president.  Net Neutrality, Identity Theft, Use of voting machines, How to address the technology divide in our public school system, media consolidation, upgrading federal government IT infrastructure are just some of the few issues that the next president will have to address.  Without the bloggers and the rest of the tech world exercising any pressure or forcing the candidates to be better educated about these issues, big tech companies will be only ones to have a say on how these issues unfold.
Moreover, since this election has be dubbed the “technology election”, I would imagine on the day of the first caucus the tech blogging world would be a conversation about creating objective measures that could be used to examine exactly what affect technology will have and has had on the election.  More frustrating than not being able to vote in this election, to no fault of my own, is people squandering the opportunity to bring important issues to the light before it’s too late.  Today’s coverage of “Scoble-Facebook gate” was would be equivalent to something like CNN covering Britney’s latest night of debauchery instead of covering Bhutto’s assassination.

Sorry Scoble but I really don’t care that Facebook banned you for breaking the rules that you agreed to uphold in the first place.

Over the years the number of blogs I read on a regular basis has increased. However, the quality of the posts and the quality of the writing has remained stagnant.  Why is that?  I don’t  have the answer.  If I did, I’d write a book and try to get deal for it.  Maybe it’s just me but I think that if you’re going to call yourself a professional blogger your writing and your research should be at the level of a professional.  Over the last two days, I’ve watched an interview on a profession tech blog where the interviewer was irritating. I’m not going to link to it because it’s a new venture and I’ve the pleasure to meet the gentleman who is behind it.  Nice guy.  His niceness aside, his interviews are terrible.  On the ones that I’ve watched the questions were similar to that of five-year old interviewing his/her parents for a school project.  What made the recent interview even more unbearable to watch was the fact that interviewer kept interrupting the interviewee and made “huh-uh” noise after every sentence.  Now to be fair to him, he is not the only guilty of crappy interviewing of the web.  There are many more out there.   I wouldn’t have such a problem with this if these people would refer to themselves as amateur bloggers as opposed to professional bloggers. To all who claim to be professional bloggers; please take a writing class, an interview class and a research class.  Calling yourself a professional requires more than the ability to copy and paste from a site larger than yours (with or without two lines of your own) or post low qualities videos and call them interviews.  To put out such crappy work, undermines your blog and insults your readership.  Then again it’s  very possible that I have a twisted definition of  the word “professional.”